Google's Pixel 10 lineup was announced on August 20, 2025, and there are four phones in it. The choice between them mostly comes down to cameras and screen size, because all four share the same chip and the same long update promise.
The prices at launch: the Pixel 10 started at $799 with 128GB, the Pixel 10 Pro at $999 with 128GB, and the Pixel 10 Pro XL at $1,199 with 256GB. The Pixel 10 Pro Fold started at $1,799 and arrived later, in October.
Every model runs the Tensor G5, the first Tensor chip made by TSMC on a 3nm process. Google promises seven years of OS and security updates across the lineup, which is the best argument for buying any Pixel, and all four carry an IP68 rating. The Fold is the first foldable phone with IP68, including dust resistance.
The camera story is where the models differ. The base Pixel 10 gains a 5x telephoto camera for the first time, at 10.8MP. The trade is that its main and ultrawide cameras are a step down from the Pixel 9: a 48MP main sensor that is physically smaller than last year's, and a 13MP ultrawide. More reach, less light on the camera you use most.
The Pro and Pro XL keep the full kit: a 50MP main camera, a 48MP ultrawide with macro focus and a 48MP 5x telephoto. They add Pro Res Zoom up to 100x, which leans on AI processing at the long end, so treat those extreme zoom shots as enhanced rather than captured.
Charging got a real upgrade with Pixelsnap, built-in magnets for Qi2 accessories. The Pixel 10 and 10 Pro charge wirelessly at 15W. The Pro XL supports 25W Qi2.2 and 45W wired, and has the biggest battery of the three slab phones at 5,200mAh.
Screen sizes are simple: the Pixel 10 and 10 Pro are both 6.3 inches, and the Pro XL is 6.8.
The short version: if camera quality is the reason you want a Pixel, skip the base model and buy the Pixel 10 Pro. Its main and ultrawide cameras are clearly stronger. Pick the Pro XL only if you want the bigger screen and faster charging. The base Pixel 10 makes sense if a telephoto matters more to you than low-light shots.
